Charmin^® Is Back with the Toronto Blue Jays™ for Season Three

Some partnerships just make sense.

Charmin has been a proud partner of the Toronto Blue Jays for the past two seasons, and this year we're back for a third. If you caught a game at Rogers Centre last year, you might have spotted us in a few unexpected places: a takeover behind home plate, a virtual pitcher mound that turned a few heads, and plenty of moments in between. This season, there's more of that to come!

For Canadian families, Blue Jays games are their own kind of ritual. The jersey debate before you leave the house. The snack run that takes longer than it should. The group chat that goes quiet during the ninth inning and then absolutely doesn't. Charmin is glad to be woven into days like that, whether you're at the stadium or watching from your living room.

Beyond the stadium activations, Charmin will be showing up across Sportsnet broadcasts and online throughout the season. We'll share more details on the new fan experiences as the season gets going.

Charmin is in it with the Blue Jays through 2026, and honestly, this season feels like the one. Let's go, Blue Jays!