Today, P&G and our brands are stepping up our ongoing efforts to advance equality for all people. That includes advancing equality for all Canadians, and especially, in light of recent events, for Black Canadians who face systemic racism and biases.
For years, we have used our voice as a leading advertiser to shine a light on inequality, highlight bias, and spark dialogue that leads to understanding and action. We’ve brought companies together for collective action. And we’ve made equality a priority within our own walls. But that’s not enough. More is needed. Now.
We are doubling down on these efforts and we are proud to announce that P&G Canada and our brands have collectively committed up to $1 million dollars to match all donations to the CanadaHelps Black Solidarity Fund received by July 31, 2020 (11:59pm ET). Your donation will help to support organizations that fight for justice, advance economic opportunity, enable greater access to education and health care and make our communities more equitable. If you're able to donate, please visit www.canadahelps.org/en/black-solidarity-fund/. We know there is a lot of work ahead and we are committed to support the effort along the way.
We look forward to doing more in the weeks, months and years ahead – as part of our longstanding commitment to equality and inclusion for all people here in Canada and around the world.
At P&G, we know that an equal world is a better world – for everyone. We know that our success is grounded in the success of our employees, consumers and communities. All of them.
Today and every day we stand with those fighting for equality and justice. Join us.