P&G Canada Announces New President

Toronto, ON – Procter & Gamble announced that it has appointed Geraldine Huse as President of P&G Canada effective May 1, 2020.

Ms. Huse is succeeding Eric Breissinger who will be returning to Cincinnati to lead the P&G Family Care business, one of the Company’s largest categories including brands like Bounty and Charmin. Under Mr. Breissinger’s leadership, P&G Canada has delivered sustainable growth over the past 4 years and he has left a lasting legacy on the Canadian organization.

“Eric has been a strong leader for P&G Canada and I want to extend my sincere thanks for his significant contribution to the business over the past 4 years,” said Carolyn Tastad, Group President, P&G North America and Chief Sales Officer. “Geraldine is very well positioned to be the next leader for P&G Canada and I look forward to working with her to take the Canadian business to the next level.”

Ms Huse has had various Sales, Marketing, and business leadership roles throughout her 34-year career at P&G, across multiple categories and regions. In her most recent role, she led P&G’s business in Central Europe which has delivered both topline and share growth over the past 4 years. Geraldine is a thought leader on inclusive leadership has been recognized for her achievements in creating a diverse and inclusive workplace.

“I’m honoured to be given this opportunity to lead P&G Canada, especially during such a critical time,” said Geraldine Huse, newly appointed President of P&G Canada. “I’m looking forward to working closely with the Canadian team, our customers, partners, and other stakeholders to accelerate our business growth and be a force for good in the region.”

Geraldine photo

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,Gillette®, Head & Shoulders®, Lenor®, Olay®/, Oral-B®, Pampers®, Pantene®, SK-II®,Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://us.pg.com// for the latest news and information about P&G and its brands. Visit https://us.pg.com/covid19/ to learn how we’re stepping up to serve during the COVID-19 crisis.