P&G Canada Teams Up with the NHL to Support Fans On and Off the Ice

At P&G, we know hockey is more than a game for Canadians, it’s part of everyday life. From early morning practices and packed arenas to post game rituals, hockey shows up in communities across the country every single day.

That’s why we are proud to announce a first of its kind, multi year partnership with the National Hockey League (NHL) in Canada. This partnership brings together some of our most trusted brands to support fans wherever the game takes them, on and off the ice.

“Hockey has a unique ability to bring Canadians together, and this partnership allows P&G to show up in an even more meaningful way for fans, families, and communities across the country. By working alongside the NHL, we’re able to connect our brands to the moments that matter most: at the rink, at home, and everywhere in between,” said P&G Canada President, Noam Pik.

Together, P&G Canada and the NHL will create meaningful connections with fans by championing game‑ready confidence and best-in-class performance. Values that sit at the heart of both hockey culture and P&G’s portfolio of brands.

“P&G’s family of trusted brands play an important role in the lives of Canadian fans, and we’re proud to welcome them as a multi brand partner of the NHL in Canada,” said Kyle McMann, Senior Vice President, Business Development, NHL. “Together, we look forward to creating new ways to celebrate the passion, dedication, and community spirit that make hockey such a defining part of Canadian culture.”

An all-star lineup of brands will help bring this partnership to life, each playing a distinct role in helping fans prepare, perform, and show up with confidence on game day and beyond.

Tide and Downy Rinse: Official Laundry Partners of the NHL in Canada

For hockey families, Tide and Downy Rinse bring trusted laundry care to the rink and beyond. Tackling tough stains, sweat, and deep‑set odours to keep gear clean, fresh, and game‑ready in just one wash.

Gillette: Official Shave Partner of the NHL in Canada

Gillette and the NHL are united by a rich history in sports. Together, they are driven by precision and performance and share a dedication to technical mastery at the highest level. The partnership brings hockey into Gillette’s 100+ year sports legacy and underscores Gillette’s commitment to helping sports fans across Canada look and feel their best.

Old Spice: Official Personal Care Partner of the NHL in Canada

Old Spice brings performance and personality to the partnership, building on its long-standing place in sport and culture. From the locker room to everyday routines, Old Spice delivers the Best Smell in the NHL, celebrating the fans, players, and moments that make hockey such a powerful part of Canadian life.

Looking Ahead

As this partnership unfolds, fans can expect to see P&G brands showing up in new and meaningful ways, celebrating the passion, preparation, and pride that define hockey in Canada. This is just the beginning, and we’re excited to share what’s next.