Tampax Named Official Period Protection Partner of the Toronto Tempo

Tampax announced a new sponsorship agreement with the Toronto Tempo, becoming the team's Official Period Protection Partner. The sponsorship reflects Tampax's commitment to empowering women and girls in sport by ensuring athletes have the period protection and confidence they need to perform at their best.

Supporting Women and Girls in Sport

Tampax will support Tempo athletes on and off the court and expand Canadian girls' access to basketball through a partnership with Lay-Up Youth Basketball. The partnership supports women and girls in sport by helping remove barriers to participation and encouraging the next generation of athletes to stay active in basketball.

"At Tampax, we believe periods should never hold someone back from participating in sport or pursuing what they love," said Grace Solylo, Senior Brand Manager, Tampax Canada. "Partnering with the Tempo and Lay-Up Youth Basketball are exciting opportunities to support athletes at the highest level while also helping create pathways for the next generation of girls in basketball."

Bringing the Partnership to Life

As part of the partnership, Tampax will help protect the Tempo's home court at Coca-Cola Coliseum throughout the season, with brand integration across home games and a dedicated Tampax-sponsored game night this upcoming season. The collaboration will also include opportunities to engage fans, including ticket giveaways, and celebrating the growing momentum of women's basketball in Canada.

Expanding Access Through Community Programs

To expand youth access to basketball, Tampax is also partnering with Lay-Up Youth Basketball, a Canadian charity that delivers cost-free, community-based basketball programming. Through a partnership with Lay-Up Youth Basketball, Tampax will help support youth access to basketball. Tampax's contribution will support Lay-Up Youth programming, with the goal of helping young people build confidence and life skills through basketball.

"Access to sport can play a critical role in helping young people build the skills, confidence and relationships they need to navigate their futures and sustain wellbeing," said Micaella Riche, Executive Director, Lay-Up Youth Basketball. "We're proud to work with Tampax to help create more pathways for girls to stay active in basketball and experience everything sport has to offer, ultimately readying them for progress, employment and sustainable social lives."

A Shared Commitment

"At the Tempo, we're intentional about partnering with brands that genuinely align with our values, and Tampax is a strong example of that," said Lisa Ferkul, Chief Revenue Officer, Toronto Tempo. "Our shared commitment to supporting women and girls — both in sport and in the community — makes this partnership especially meaningful. We're proud to work together with Tampax and Lay-Up Youth Basketball to remove barriers, invest in communities, and help bring the game of basketball to more people across Canada."

As P&G continues to serve consumers around the world, partnerships like this one highlight how its brands can help advance equity and access in the communities where they operate.